Apparently, the next Microsoft smartphones no longer have the name of the Nokia brand nor mention running Windows Phone, according to El Universal infomed Wednesday.
This means that future smartphones to announce the company will be known as "Lumia" brand that the company itself acquired for use and marketing. This process would begin from later this year.
Microsoft's decision is due among other things also that the Nokia brand was not transferred in the purchase of the Finnish company.
It was also, stop using the name gradually Windows Phone mobile operating system, and move on to refer to it simply as Windows, which is already apparent in the notices of the latest models.
This is part of a plan to unify the nuclei of Windows, which Microsoft launched a while; The idea is that developers can write code that is compatible with both platforms (mobile and PC) and then make the necessary adjustments for each, as well as the consortium wants to give a new identity to Windows, it will become 'one only "between smartphones, tablets, PCs and Xbox.
The disuse of the Nokia brand cell marks the end of an era, considering that Nokia was a pioneer and leader in the world of cell for more than a decade.
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