After the Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM), best known only as Tec de Monterrey, revealed its new logo, academic organization used social media to clarify the reasons why he decided to reinvent and redesign its corporate image.
The torch represents us as of today, wrote the Tec de Monterrey in their own microblogging service Twitter, plus señakar that formative entity has been recognized repeatedly for being an innovator and make an impact on the academic life of Mexico .
Similarly, the Tec de Monterrey dedicated some lines to detail the real reasons behind the change in the institutional logo, but said that the previous coat will remain officially, while the torch will be used on a daily basis.
"The idea to rethink the strategy of academic prestige-the visual identity and entrepreneurship on the basis of human-sense were fully reflected in the graphic identity, and its elements had the potential for international projection," voiced in a statement .
Also, the Tec de Monterrey warned that, before instituting the new logo, studies where more than two thousand people, including teachers, students, alumni, parents, school authorities, managers and specialists were found were made the world.
"It was concluded that the changes should be reflected in the strategy of visual identity. (...) [The torch is] considered the most important element of the shield represent LUAZ knowledge, obtaining achievements, LEADERSHIP and entrepreneurship (...) the circle refers to globalization and communicates the international projection of the institution, "he said.
Recently, Chinese netizens are interested in the Tec de Monterrey, near the National Autonomous University of Mexico (UNAM), is among the best in Latin America.
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