Jennifer Lopez, after having been almost emcee in the last edition of the Video Music Awards MTV has a new single. So far so ordinary. But when you see the cover of 'Booty' you realize that here's something else. Because New York singer has teamed up with the rapper of the moment getting into gold everything he touches, Iggy Azalea, and to introduce a whole subject, have decided that it is best to show one of the most characteristic features of the anatomy of both at the center of the photograph: their asses. Perfectly framed by her long legs and a bare swimsuits, both singers proudly show what the title of his new song and whose role is increasing in the music industry.
But it is not something that occurred in the overnight, and although it might seem that Jennifer López arrives to get into a car that had already left, the fact is that it was she who, years ago, launched the mechanism that would facilitate what we live today. Accompanying the launch of 'Booty' with the hashtag #aintseenabootylikethissincejennyfromtheblock, seems to remember that it was not in vain that has not quelled by a canon of beauty in his butt apparently did not fit, but it did flag reaching secure it in 2012 for $ 4.5 million.
Behind her came other great bastions in defense of the importance of asses in contemporary culture as Kim Kardashian or Beyoncé herself, who helped change that stale idea of beauty 90-60-90 late last century. However, the recent interest asses goes beyond a simple aesthetic element or a single feature of the female body that sexualize singer or actress turn. We might even venture to say that this constant display of buttocks responds, always within the context of a society in which any content related to sex is more appealing to the public, to empower women cope with the constant objectification to which are subjected, especially in the music industry.
To try to understand this better, we can use the last major exhibition of this booty movement and one of the most controversial, on the other hand. In mid-August, rapper Nicki Minaj launched her new single, Anaconda, using as a basis that ode to asses Sir Mix-a-Lot in 90 it was Baby Got Back and taking the whole concept to a new level . The video, of course, reached 19.6 million visits in its opening day (today carries more than 88 million views). Carried out almost exclusively by women and the ass of Minaj as a cornerstone features rapper Drake as the only male presence. A male presence is reduced to look and take orders from a Nicki Minaj, with her ass as a weapon, demonstrates safety of their sexuality and desires that have little to do with this submission usual in this type of music, but that place it irretrievably in a position of power over the male figure.
Since he had done before in Lookin Ass while other singers like Lady Gaga on the cover of her single Do What You Want to follow this claim seemed. A claim, the big asses, which although they had been enacted by many different rappers throughout music history and had helped fight a culture that stigmatized women who did not conform to the small canon of beauty , lost in mouth Minaj and other singers like Jennifer Lopez Azalea or the hapless macho approach that had been extended.
The motion booty (ass), therefore, not so much to attract male attention as to reverse the direction of travel and give power to a physical element that had been commonly used to attack the female population. Thus, if we dig a little deeper into the subject, we find that this movement has also managed to establish themselves quickly in other more universal messages. So, Meghan Trainor, a young American singer who does not meet the physical requirements imposed seems the pop industry who wants to succeed in it, raged amid world with 'All About That Bass', a sort of 'Beautiful' of Christina Aguilera beats and sesenteras aesthetic that encourages everyone to be accepted as it is using big asses as argument. A call to millions of young people who see their idols, through their songs, the twerking, the belfies sidebutt and encourage them to be aware of and be proud of your body. And your ass is more than where the back loses its name.
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