To expedite the buying process, eliminate the rows and increase ticket purchase in its stores, Starbucks will from next Monday a new platform that will allow your users to pay from your smartphone.
From next week 80% of the 350 stores that comprise the chain may charge customers through the call Starbucks App, available for iOS, Android and Windows Phone operating systems, with only one approach of his cell phone.
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Before the end of the year all the stores should accept the new technology.
Mexico is the fourth country in the world where Starbucks has this technology, currently in United States, Canada and the UK.
"With the launch of Starbucks App in Mexico we offer a practical, transparent and easily accessible to innovate the customer experience in the digital age option," said Federico Roof, CEO of Starbucks Mexico.
The directors anticipate that in the course of a year more than 250 thousand customers of the cafes use this system as payment stores.
Using the application is very simple: the user must place your smartphone in front of the scanner stores and payment will be recorded; automatically balance the benefits and the user, who can view all your information will be updated directly.
To have balance in the application, users will have several ways to recharge.
Ups may be scheduled automatically by the amount of your choice through your credit card, or they can do manually recharge your balance at the time of their choice.
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