The company dedicated to the analysis of mobile consumer states that women buy 31% more apps and spend 35% more time in the game than men.
The report also revealed that women are more loyal to download mobile games, as they recorded 42% more permanence, over an average of seven days.
The platform estimates that industry revenue to rise to 35,400 million in 2017, where concerns that Latin America will be the fastest growing region (60%).
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