the hearing aids. The company announced that sales of its new line of audio products Level Exclusive Premium begin on July 17 in the e-commerce site Gilt and from 21 retail chains like Best Buy and other websites like Amazon and Samsung.com
The new line includes four products: Level Box, a wireless speaker with bluetooth and NFC; Level In, an ITE model, and Level ON and Over, both type circumaural headphones.
Over the model, the more equipped, has a 50mm diaphragm with biocellulose structure, which prevents resonance between the vibration plate and frame; canceled a system of internal and external sound, and the ability to connect the headset to a mobile application that allows users to customize and equalize the equipment into different genres, formats and playback environments, explained a statement from Samsung.
Level Over also has a touch-sensitive surface, which provides the ability to raise or lower the volume, fast forward or stop songs and even enable voice assistance program built into some Samsung Galaxy smartphones.
South Korea seems to have a strategy of direct competition with Beats, a company that was acquired by Apple in May 2014 for 3,000 million. The new line of Samsung handled similar to the most iconic products of the U.S. founded by rapper Dr. Dre and Jimmy Iovine businessman prices.
Level Box will be sold at $ 169 against $ 199 cost wireless speaker Beats Pills. On Level IN and have prices of 149 and 179 dollars respectively and compete directly against and Powerbeats Beats Solo models (149 and 199 dollars).
The most expensive team will compete against the Samsung Wireless Beats Studio, the most expensive model of the U.S. commercial company that sells for $ 379. Level Over Samsung will market for $ 349.
Beats presumed that currently controls more than 51% of the premium audio market in the United States. According to NPD, the hearing aid industry worth over 2,300 million dollars in 2013, which more than 1,000 million are products of high quality audio.
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