During the act, "The Digital Signage Ecosystem" held recently in Barcelona, gathered about one hundred participants from all over Spain between customers, partners, integrators and AV industry experts. In the event, both as Samsung Charmex leading digital signage, have introduced new professional solutions among which the new small format devices to meet the needs of emerging sectors with smaller budgets and requirements. 
These companies have shown a vision of the future of digital signage, where the simplicity of handling components, reducing its size, and an increasingly widespread platforms use information and marketing are presented as relevant factors they shape the future of this market. Both large and small format, these solutions are especially thought to settle en masse in malls, waiting rooms of all kinds, and even in companies and institutions of various kinds. Thus, the consumer will see how content is to the needs and lifestyle of the users can adapt the elements become even more appropriate when managing stocks sale.
Hector Pascual, Area Sales Manager of Samsung LFD, wanted to highlight the Retail sector such as increased demand when implementing Digital Signage solutions and the need to concentrate efforts to professionalize such solutions. "The transport sector and the Company, are the other two environments where digital signage solutions have come harder. The retail market is changing by the changing buying habits of consumers, who have gone to decision making at the point of sale, to the ability to access information through various platforms that allow clear the option to purchase long before the acquisition. "
Stores with "something more" that attracts consumers
Therefore, it is necessary to give a different answer in the store environment. According to the figures provided by Héctor Pascual, 61% of consumers view information in different formats before making a purchase, 86% consults through different channels, while 75% are no longer the only trust advertising from traditional audiovisual media, but seeks other sources such as signaling platforms, which should prevail accessibility, differentiation of the different profiles of potential customers who come to the facility, and that this takes place within an environment attractive for purchase.
Pascual also affects Digital Signage solutions within the company, where monitors come into the meeting rooms, and increasing demand has other technologies that allow interaction with the employee at the time of making connections through screen Mirroring solutions that directly connect tablets with digital signage monitors, allowing you to control the various screen windows signage, with the aim of being able to show the stored content.
In his speech, Yilka Rodriguez, Product Manager Digital Signage Solutions Samsung introduced the latest news from the Korean company. Among them highlighted the launch of the second generation of Digital Signage (Samsung Smart Signage Platform 2.0) platform of Samsung, which incorporates a microchip (SoC) on the screen itself which has Media Player, and the latest version of the solution MagicInfo integrated. With Samsung Smart Signage Platform 2.0 design solution for Digital Signage, while simplification is achieved by the need to use an external player, minimizing wiring step, optimizing the space is not compromised, and maintaining a direct influence on operating expenses that result positively in the total cost of ownership.
"This year we launched the second generation of Smart Signage, based on a quard core processor, and have increased processing speed, which allows us to have a set of built into the monitor itself features and an internal storage capacity that can be expanded via SD card up to 128Gb "Rodriguez notes that this second generation has taken a step forward in interactivity, may have the option of touch screen through fitting touch framework, thereby eliminating the need for a PC . Yilka noted that this second generation has the option videowall without PC, without rear electronics, or software to control the videowall from a server. The platform becomes a videowall simple "stand alone" mode, and has functions embedded in the monitor, can be used locally or remotely, and manage content through a mobile device.
As for product, alluded to last launch of Samsung in professional monitors with the new Series D (DBD, DMD, DHD) that share the same design but have different benefits. The new D Series offer all the confidence and power of a Digital Signage solution at an affordable for companies to reproduce their content and show your advertising and informational messages in indoor enclosures with a high image quality price. They are available in various sizes from 21.5 to 75 inches, with different brightness levels, from 350nits 700nits up, so they could choose the model that best suits your budget and technical requirements of the Digital Signage project.
Along with this, Samsung has introduced a new concept of logo consisting of a fabric label, similar to that of a pants that can be kept visible or hide in order to meet the demands of users who do not want logos in frames, or inscriptions apareciesen inverted to change the layout of the monitor. Also, Samsung has incorporated decorative frames (titanium, wood, black and white), attachable to all D series, which modify the finish of the monitor to help it stay better aligned with the surrounding décor.
Small Signage: Signs professional in reduced size
Samsung already has digital signage displays in small format 21.5 inches, and from October 2014, the company monitors provide professional Digital Signage touch even more restricted sizes, with 10.1 inches. The design will remain the same as the D series is certified for semi-intensive (16x7), has 3 years warranty, Wi-Fi, while the power supply will come built into the monitor itself, but monitor size to a minimum.
From the perspective of video wall solutions, Samsung announced that the UDD series continues and, in September, the company will launch the new model in this series in 46 inch, like the 55 ", keep a distance between frame and frame 3.5 mm, and will be equipped with 700 candles. Samsung also maintains UDC-B series which was launched in late 2013, and the company is right now in the launch of the UED series, distance from frame to frame of 11 mm, and comes with new integrated platform. As a novelty, these solutions allow for videowall, through a 2x2 and free "display port loop out" the possibility of running a 4K content, so that each screen would show the content in Full-HD. From now on, the player will only be necessary, without the need for any other type of electronics.
Another interesting possibility videowall solutions for the three UDD / UDC-B / UED series is to make a simple video wall "stand-alone" and play content without software, so that it would be copied on the first screen or be reproduced through the USB, while if we run the content through "display port loop out", it would distribute the video wall to the other screens. "It's an economical way to have a video wall, and very easy to use through the platform. And, by solving Samsung Magic Info software VideoWall S, you can create a videowall without PC, both regular and irregular, now controlling 50 screens compared to allowing 16 in its previous version, and can thus create a videowall much bigger, "concludes the Product Manager of Samsung Digital Signage Solutions.
Meanwhile, Xavier Herrera, Product Manager Flat pannel Charmex, alluded to the importance of software in digital signage, which he defined as one of the three cornerstones of any proposed digital signage, along with technology and content. "A tool like MagicInfo we will provide easy and immediate responses to needs such as full-screen content, or insert information from a web, divide the screen into multiple zones, or change the content easily and quickly."
Herrera noted that, with MagicInfo Samsung, a user of digital signage has the potential to benefit from the features offered by the Samsung software, versions Magicnfo Lite-on transformation pathways will go to new Magic Info Solution S 2-encompassing novel features, and MagicInfo Premium version. All these versions provide the ability to perform content and play in the desired format in a simple and quick way. Following the adoption of the Samsung Magic Info platform offers MagicInfo Charmex Cloud service, with the aim of helping to group all these solutions in different versions (both lite, S or Premium) and be able to market it through a pay as digital signage.
The event also counted with the participation of Albert VENGUT, partner developer of content for digital signage Innova Marketing, who spoke about the importance of content to achieve success in a project of digital signage, stating that the fact of combining powerful creation solutions and content control with these awesome screens inappropriately results that we find that monitoring tools that are often underused or not used properly. "When we try to draw attention to note that the screens are at the point of sale and are an element of marketing that attempts to reinforce the sale." Besides flee statism, Albert proposes solutions that interact with the audience through their smartphones and tablets, as communication templates.
Finally, Perujo Francisco, Sanitas Project Manager gave an overview of digital signage from the end user experience, based on a large entity that has to manage the care of thousands of patients daily from their hospitals, clinics and health centers. "Sanitas variously managed hundreds of digital signage monitors from Samsung, working hard on the part of video wall solutions with different sizes and formats as well as digital signage in the form of external and internal totem poles and shop windows, in which we all information generated and managed from applications MagicInfo "Perujo said.
At the same time, the head of Sanitas said that much of the use of signage of the insurance is used to call patients to medical appointments through monitors scattered throughout the wards. Other information in the form of advertising for products and services offered through Sanitas another part of the signage digital signage, while the patient classification system that entity is done in an automated way through screens tactile small format Samsung.
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