During the first quarter, the total playing online videos made from mobile devices reached 21% worldwide. Compared to the same period, but 2013, a growth of 9.0 percent was recorded.
According to the Global Index of Consumer Video Ooyala, although most of the reproductions in tablets consisted of short videos, viewers spent 48% of their total time consumption compared to videos of 30 minutes or more.
Points out that the display time live videos on connected TVs was 11 times higher than on-demand content, while viewers in tablets spent more than three quarters of their time watching videos of at least 10 minutes.
The study reveals that despite the increased market share of Android smartphones, iOS still dominates in terms of viewing video playback on smartphones.
He reports that according to IDC, shipments of Android devices worldwide reached 226 million units in the fourth quarter of 2013 compared to 51 million iOS units.
"With the growing presence of Android, and better tools to support video playback in its ecosystem, Android is scoring points in popularity as video device. In some regions beat iOS in terms of the number of videos that aired on every platform, "he says.
Ooyala data comparing mobile video consumption in the various geographies show that the Asia Pacific region mainly revolves around Apple, with 82% of display devices with iOS.
In North America, iOS phones dominate the video display with 60%, in Europe the preference for iOS is slightly larger, with 55% compared to 45% for Android, while in Latin America, the latter exceeded Apple's operating system.
Countries where displaced iOS Android include Malaysia 64%, India with 79, followed by Pakistan with 81%, as well as Spain and France, where Android reached 69 and 59% of total mobile views during the quarter, respectively.
For Ooyala CEO Jay Fulcher, the increasing use of mobile video worldwide, driven by the rise of smartphones and tablets, allowing profiling this type of content as the future of television.
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